Rosser Reeves on What Copywriters Don’t Yet Understand
You must make the product interesting, not just make the ad different. And that’s what too many copywriters in the U.S. today don’t yet understand.”Rosser Reeves, about 30 years ago
7 Days of Creative Wisdom:
If you want to follow your own path as a creative, why not take advice of the wisest creatives in history? Enter your email to receive 7 days of creative wisdom from the greats — 7 bite sized emails of creative wisdom in 7 days.
