Every product you work on should offer your prospect two separate and distinct reasons for buying it. First, it should offer him the fulfillment of a physical want or need. This is the satisfaction your product gives him. And second, it should offer him a particular method of fulfilling that need, that defines him to the outside world as a particular kind of human being.”
Eugene M. Schwartz
7 Days of Creative Wisdom:
If you want to follow your own path as a creative, why not take advice of the wisest creatives in history? Enter your email to receive 7 days of creative wisdom from the greats — 7 bite sized emails of creative wisdom in 7 days.