Merlin Mann’s Advice to Bloggers Who Want to Take it Seriously

  1. Give away more stuff than you think you should and make it easy for people to get.
  2. Focus on diverse secondary revenue streams and always have eyes open for new and replacement ones.
  3. Don’t do stuff that seems profitable but potentially messes up why people like you.

Found in this wonderful audio from a talk Merlin and John Gruber gave at SXSW in 2009. Highly recommended.