Edenspiekermann’s Instruction on Web Writing
- No ornamental adjectives
- No self-praise
- Hard facts as proof of concept
- No words where pictures suffice
- Present tense, active language
- Subheads as teasers
- 800-1200 Characters (200 words)
- One editor writes final version
From a recent talk Erik Spiekermann gave.
7 Days of Creative Wisdom:
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