Massimo Vignelli on the Lousiest Profession in the World

“Never work for a bad client in your life. Because from a bad client, you will get a worse client thereafter. If you get a good client to begin, you will get a better client thereafter. It is better to starve than get a bad client, because from a bad client you just go down.

Don’t work for money, because it’s the lousiest profession in the world to make money… You do design because you feel it inside; you have a moral issue to spread quality in our environment.”

Massimo Vignelli