Joe Queenan on Lite Beer

“You cannot fight the zeitgeist and you cannot fight corporations. The genius of corporations is that they force you to make decisions about how you will live your life and then beguile you into thinking that it was all your choice. Compact discs are not superior to vinyl. E-readers are not superior to books. Lite beer is not the great leap forward. A society that replaces seven-tier wedding cakes with lo-fat cupcakes is a society that deserves to be put to the sword.”

Joe Queenan