The Old Model: spend energy thinking up how to make money doing what I love and am good at (love+skill).
Potential New Model: spend energy leveraging my love+skill to truly help people.
- Help people achieve total un-douchebaggery online.
- Help projects/organizations I love merchandize/market better.
- Help guys who cuss and who have new babies to feel more comfortable in their own skin and make the most of it.
- Help fledglings achieve true homemade cocktailing prowess.
- Teach young men to understand the art of cigar, or, at least, to not get sick when they smoke some.
And then, what if I marketed these things not for “the close” but for the long-haul relationship and/or the good of the art of dadding, cocktails, cigars, un-douchbaggery or whatever it is?
The Problem: I have to make money. Right? Right. But, truth be told, I don’t have a lot of wisdom on this point. I just feel it, like neurosis, like nagging mild-anxiety.
Come to think of it, this “money anxiety” around these businesses is many-faceted. Revenue is a great tool to prove to my wife this thing is worthwhile. It’s good in more ways than that too: it lets me buy things.
But it’s also what causes all the stress. It’s what forces me into furrowing my brow and getting all grown-up serious when I think about these businesses. When in real life I do it better when I do it for the art of it… instead of doing it for the result. Just ask my wife.
So, this is the shape of my double-mindedness today. It looks like this: can I shift my focus to apply my love+skill to truly make others’ lives better?
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