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7 Life-Altering Blog Headline Tips To Cure Cancer

Headlines are important, maybe the most important… for SEO, but mostly for whether or not a person reads your content, clicks on your tweet link, etc.

There’s so much shit out there about writing headlines. Some of it’s good. Some of it’s just pumped full of hot air.

But here’s one tips that will always get you read: write about something interesting.

I saw a headline that was so good I was basically compelled to read it. It read: How To Feel Great Every Time You Get Dressed (link).

Don’t judge me. I think about the clothes i’m wearing often. I want to look good. This article is interesting. I click. I read.

There are some construction elements to this headline – e.g., using “how to” which makes me feel like i’ll get a tip/trick out of the post – but the real trick to this headline is that it’s about something I want the answer to.

You can’t polish a turd, people. Write better stuff, get better activity on the site.

p.s. I’m not downplaying the role of the headline here. The headline is important, always has been, always will be. Just don’t worry about the construction of the headline so much as you do about whether or not your article merits some eyeballs.

If Quality Matters More…

The quality of your audience matters more than the quantity. I keep needing to be reminded of this in my online ventures.

The number of visitors to your site doesn’t matter as much as who those visitors are.

The number of tweets you send out doesn’t matter. (more…)

5 Lessons In 5 Years Of Marriage

Today my wife and I have been married for exactly 5 years. We’ve both changed a lot over that time. From 23 year old idealists to exhausted and hopeful parents of a baby human called Aiden… which was the result of me totally getting it on with Mellisa (BOOM! Score!).

Our marriage has survived these changes and we – seemingly barely, seemingly gloriously, like a 3 legged show pony – live to tell the tales, both good and bad.

I wanted to commemorate this occasion with a short list of tips for marriage, one for each year we’ve survived. This list isn’t going to change your life overnight, but if you follow through these just may save your marriage over the long-haul. So, let’s get started being awesome at marriage: (more…)

The One Marketing Question You Need To Ask

You want to kick some ass with a product? Want to build a brand that makes money and lasts a long time? Want to build a legacy your kids can inherit? Just discover a true (and good) answer to this one question: Who are you and what do you stand for in the world.

How To Beat Futility

It really doesn’t matter who you are, Sarah Silverman is pretty funny.

Sarah Silverman - The bedwetterAnd, although her memoir The Bedwetter started out kinda slow, it’s getting good because she’s talking about how she started developing her act, her voice. This is the part I love to learn about.

Here’s the setup: At this point in her life, Sarah was just starting out – young, eager, hopeful, chumming about with other comedians working on their acts in NY (people like Luis C.K., Ray Romano, John Stewart). One sentence jumped off the page at me: (more…)

Quick Reason To Love Soccer: John Cleese

It’s football season. I’m not much of an NFL fan, though my family has always supported the Niners through thick and thin, but I am into another kind of football.

I put up a video yesterday about John Cleese on creativity, and speaking of John Cleese, here’s a funny lil’ bit about the difference between American football and the sport we call “soccer.”


John Cleese On Creativity

Very interesting John Cleese video on creativity. Here’s some notes:

  1. There’s a part of our mind that helps us be more creative.
  2. The most dangerous thing when writing is to be interrupted.
  3. (more…)

Articulate: True Things About Experiences

Often times, when you’re in the middle of some experience or situation, you don’t know how to speak truthfully about what’s going on. You’re just in the middle of the situation, and won’t have any wisdom or insight to the what’s, why’s, and how’s until you come through the other side.

Experiences Are Atmospheres

I think some experiences are like being in a kind of environment or landscape… a space with weather and terrain.

I Just Realized I'm Average

The Enneagram tells you what you’re like by helping you understand your personality type. I’ve said before I think this book is unbelievably awesome.

One of the reasons I love it is because it can help you understand if you’re operating in the healthy, average, or unhealthy level of your personality type. Then it gives you some ideas about how to move towards being more healthy.

Well, my friends, I just found out that I’m definitely operating in the “Average” level. Here’s a paragraph that pretty succinctly sums up some shit i’m feeling.

I’ve got to break out of this… more to come.

My Evernote Workflow – Do More With Less

I’ve been using Evernote for a while to keep track of ideas and notes, but it got a bit unwieldy. I had different notebooks within the app, different tags, and shit that has been growing weeds for a few years.

I looked into things like Notational Velocity but I liked Evernote’s image and iphone stuff a bit more than the very cool and minimal route. (I take a lot of pictures of whiteboards, Evernote helps me search through the text therein… sometimes).

PS. there’s a video at the end of this post… so, there’s that, you know, if you like that sort of thing.

So I came up with a bit of a quick fix and i’ve been using it for the past 4 months. I love it. You’d like to hear it? It goes like this: (more…)